Privacy Policy

Our Privacy Policy
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This site is owned and run by us, Marshalls Pet Food Store Ltd.

Our Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from us

PERSONAL INFORMATION WE COLLECT
When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” - These are data files that are placed on your device or computer and often include an anonymous unique identifier. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience of our site.
For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” - These track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” - These are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for delivery, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you about fulfillment of your order;
- Screen our orders for potential risk or fraud; and
- If you have given us specific consent, provide you with information or advertising relating to our products or services. Please note we currently DO NOT send out any advertising via email, text or mail. If this changes in the future we would always ask for your consent first.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with a few other businesses for the sole purpose of delivering a great service to you. We use:
Shopify - to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
Google Analytics - to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Paypal - if you choose them as your payment method

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

ADVERTISING
As mentioned above, we do not send out advertising directly to you in any form. We also DO NOT sell, rent or trade email lists with any organisations or businesses, we just don't do that.

YOUR RIGHTS
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us directly at privacy@marshallspets.uk

Please note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the our website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. This privacy policy was last updated 24/05/18

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@marshallspets.uk or by mail using the details provided below:

Marshalls Pet Food Store
[Re: Privacy Compliance Officer]
Reading Road, Burghfield Common RG7 3BL

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